Jun 21, 2024  
2023-2024 Academic Catalog 
    
2023-2024 Academic Catalog

Digital Marketing Technology, A.A.S.


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Sandy Clark, Program Coordinator/Instructor

The Digital Marketing Technology pathway prepares individuals to plan, manage, supervise, and market electronic business operations, products, and services provided via the Internet. This includes instruction in business administration, information technology, information resources management, web design, social media, computer and Internet laws and policies such as computer privacy and security, e-trading, insurance, electronic marketing, investment capital planning, enterprise operations, personnel supervision, contracting, and product and service networking.

Progression: To meet graduation requirements for this program, students must successfully complete the specified courses listed below with a “C” average (GPA of 2.00) or better. A grade of “C” or higher is required in each MMT, FMT, and BAD course to progress in the program. The courses should be taken in sequence. Any change must be approved by the program coordinator.

Minimum admission requirements (in additional to general requirements):

Attain a 15 composite score on the ACT;

Or

Score a 230 or higher on the ACCUPLACER NG Reading Section and a 230 or higher on the ACCUPLACER NG Arithmetic Section;

Or

Earn a “C” or above in ENG 0124 - Intermediate English and Reading ;

Or

Complete 15 semester hours of college level coursework excluding developmental coursework with a ‘C’ average or above at an accredited college or university.

To be considered full-time, students in the E-Commerce/Digital Marketing Technology Program must be enrolled in 15 or more semester credit hours at MCC.

Work Force Solutions  

Course of Study:


First Year


First Semester


Semester Hours 15

Semester Hours 15

Digital Marketing Technology Career Certificate/30 Hours


Second Year


First Semester


Semester Hours 15/16

Digital Marketing Technology Technical Certificate/45 Hours


Second Semester


Semester Hours 15

Total Semester Hours 60/61


*MMT 2243  and MMT 2513  can only be taken in the last semester unless approved by S. Clark

^Prerequisite: MMT 1113  (Principles of Marketing)

Digital Marketing Associate of Applied Science/62 or 63 hours

Instructor Approved Electives


Instructor Approved Electives include but are not limited to:

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